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Managing Your Business

Irenee Dondjio | Robert Haafst
€79.99
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A01=Irenee Dondjio
A01=Robert Haafst
Accounts Payables
Android Operating Systems
Author_Irenee Dondjio
Author_Robert Haafst
BCG Matrix
business administration
Business Model Canvas
Business Processes
Category=KJC
CCC.
Contribution Margin Ratio
cross-cultural management
CSR
CSR Activity
decision making process
EFA Result
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
export operations
external business strategies
External Company Environments
financial analysis techniques
financial nitty-gritty
Gdp Deflator
internal business strategies
Inventory Turnover Ratio
Ivory Coast
marketing fundamentals
Nominal Gdp
organisational behaviour
PESTEL Analysis
Real Gdp
Sea Waters
SHRM
strategic decision making for SMEs
strategic management
Turnover Ratio
UCM
UK Store
Vice Versa
VRIO Framework
Working Capital

Product details

  • ISBN 9789001878849
  • Weight: 560g
  • Dimensions: 174 x 246mm
  • Publication Date: 17 Apr 2018
  • Publisher: Wolters-Noordhoff B.V.
  • Publication City/Country: NL
  • Product Form: Paperback
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Description

A comprehensive and hands-on textbook, Managing Your Business provides a wide range of models and theories to support the decision making process in strategic management.

With comprehensive coverage of all business units and company departments, the book starts at the basics and foundations of marketing. It subsequently delves into internal and external business strategies, explores and discusses the financial essentials, and ends with a thorough analysis on the matter of export.

Written in a fluent and accessible style, this textbook is essential reading for undergraduate students across economics, management and marketing. The practical focus ensures that the book is also useful reading for managers of small and medium-sized enterprises.
About Irenee Dondjio | Robert Haafst

Irenee Dondjio is Lecturer at The Hague University of Applied Sciences, Netherlands

Robert Haafst is a researcher in economics at the Catholic University of Leuven, Belgium

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