A01=Arthur Asa Berger
advertising influence research
Author_Arthur Asa Berger
Category=JBCC
Category=JBCC1
Category=JBCT
Category=JMH
Clark Kent
comic
Comic Book Heroes
Comic Strip Artists
Comic Strips
Confers
Cultural Imperialism Hypothesis
cultural studies analysis
culture
Daddy Warbucks
Disney's Work
Disney’s Work
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
fairy
Fairy Tales
Fi Ve
Follow
Good Life
gure
Held
humor and society
Humorous Comic Strips
Ignatz Mouse
kat
krazy
Krazy Kat
lms
mass communication theory
media effects on social behavior
Media Events
media sociology
popular
Punch Line
semiotics in media
strips
Superb
Superhero
tale
Vice Versa
Violates
Yellow Kid
Young Man
Product details
- ISBN 9781412807654
- Weight: 430g
- Dimensions: 152 x 229mm
- Publication Date: 30 Apr 2008
- Publisher: Taylor & Francis Inc
- Publication City/Country: US
- Product Form: Paperback
Secure
checkout
Fast Shipping
Easy returns
The average person in America watches four hours of television per day and spends the equivalent of nine years of his or her life in front of the television set. If the attention most people devote to popular culture - listening to the news, watching soap operas, reading the comics-were added up, it would reveal that most people spend an enormous amount of time with popular culture which becomes in large measure, their culture. "Manufacturing Desire" is a study of how the mass media broadcast or spread various popular arts; further how the media and popular arts play a major role in shaping our everyday lives.The television shows we watch, the movies we see, the radio programs we listen to, and all the comic strips we read influence social behavior. They give us ideas about what is good and evil, about how to solve problems, and about how we should relate to others. If we understand this, says Berger, then the way we think about our media-influenced culture will be far different than if we see popular culture as mindless entertainment. Berger provides an analysis of the way popular culture and the mass media simultaneously reflect and affect various aspects of American culture and society. He examines commercials, television shows, comics, film, humor, and everyday life in terms of what beliefs and values are found in them, what attitudes toward ourselves, and our societies are contained in them, how they achieve their effects, and what they reflect about present-day American culture and society.This book is analysis of the impact mass media have across America, cross-culturally, and internationally. "Manufacturing Desire" will provide the general reader as well as specialists in communication and information, sociology, and psychology with a better understanding of the effects of mass media and popular culture on contemporary society.
Arthur Asa Berger San Francisco State University
