Mapping Managerial Implications Of Green Strategy: A Framework For Sustainable Innovation
Regular price
€92.99
A01=George Tesar
A01=Hamid Moini
A01=Olav Jull Sorensen
Author_George Tesar
Author_Hamid Moini
Author_Olav Jull Sorensen
Carbon Footprint
Category=KJU
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Green Issues
Management Strategies
Marketing Strategies
SMEs
Product details
- ISBN 9781786344809
- Publication Date: 08 Mar 2018
- Publisher: World Scientific Europe Ltd
- Publication City/Country: GB
- Product Form: Hardback
Secure
checkout
Fast Shipping
Easy returns
Around the world, small manufacturing enterprises in market-based economies are facing daily challenges posed by emerging green imperatives and opportunities. These issues impact future decisions, allocation of resources, and encourage managers to refocus their strategies.This book investigates how smaller manufacturing enterprises commit to green marketing strategies, mapping all major parts of the design process throughout the entire value-creating channel. It draws together a comprehensive framework to understand, from the perspective of marketing management, what managerial considerations are important in committing to green initiatives.Presenting an active debate and policies on environmental sustainability for small and medium sizes manufacturing companies, it focuses on aspects of innovative marketing practices in response to the need for businesses to incorporate strategies that generate a smaller carbon footprint.Aimed at an international audience, Mapping Managerial Implications of Green Strategy is an invaluable resource for managers looking for green solutions, and doctoral and graduate students looking for research topics.
