Market and Technical Knowledge Integration in R&D Intensive Companies
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- ISBN 9781032642345
- Dimensions: 156 x 234mm
- Publication Date: 20 Jul 2026
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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Market and Technical Knowledge Integration in R&D-Intensive Companies explores the integration of market and technical knowledge within R&D-intensive companies.
The crux of the book’s theoretical premise is the importance of integrating market and technical knowledge within organisations. Drawing from the resource-based view (RBV) and the knowledge-based view (KBV) of organisations, this premise stresses the need for knowledge integration. After an analysis of the literature on R&D, the book presents qualitative evidence from interviews of R&D professionals who elucidate knowledge integration methods.
The book provides theoretical as well as practical insight on market and technical knowledge integration. Presenting a new approach to understanding how R&D intensive companies operate, the book gives researchers and practitioners practical advice on improving market and technical knowledge integration. It explains the critical role of efficient market and technical knowledge integration in innovation. It also examines how knowledge management contributes to superior business performance of R&D intensive companies.
Dr. Marcin Soniewicki works as assistant professor at Poznań University of Economics and Business (PUEB), Poland. In his research, he focuses on issues related to knowledge, knowledge management, market orientation, competitiveness of companies and innovation. He has authored almost 50 scientific papers.
He has been the leader researcher in two projects financed by Poland’s National Science Centre and has participated in many other research projects. He is a reviewer for a number of journals including the Journal of Knowledge Management, Journal of Knowledge Management Research and Practice, and Journal of Marketing Intelligence and Planning.
In addition to the doctoral degree, he also holds two master’s degrees: one in international economics from PUEB, and the other in international accounting from the Royal Holloway, University of London.
