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Market and User Research Operations

Stephanie Marsh
€56.99
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actionable research frameworks
AI in research operations
aligning research with business goals
applying AI to research
Author_Stephanie Marsh
building credibility in research
business value from research
Category=KJSM
Category=KJT
continuous improvement in research
Customer experience research
customer insights operations
Customer research
democratizing research in organizations
efficiency in research operations
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ethical research recruitment
Field research
high-quality research delivery
insight professionals toolkit
insight team optimization
managing research teams effectively
Market research
mid-career research managers
on-time research delivery
operational excellence in research
operationalizing customer insights
optimizing insight delivery
optimizing research workflows
organizational research strategy
participant management strategies
participant recruitment best practices
repeatable research processes
research best practices guide
research budget management
research career progression
research case studies
research data governance
research function maturity model
research governance framework
research leadership skills
research management strategy
research manager toolkit
research methodology optimization
research operations
research planning models
research platform selection
research process automation
research project governance
research project management best practices
research quality improvement
research ROI measurement
research stakeholder management
research tools optimization
scaling research functions
strategic research leadership
streamlining research workflows
tools for research teams
User experience research
User research

Product details

  • ISBN 9781398620520
  • Dimensions: 156 x 234mm
  • Publication Date: 03 Aug 2025
  • Publisher: Kogan Page Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Description

Looking to boost your research team's impact while cutting down on administrative overload?

Market and User Research Operations is a practical, detailed guide designed for mid-career research managers and professionals aiming to optimize processes and deliver consistent, high-quality insights. As customer expectations rise, this book helps you build credibility by applying proven strategies and frameworks that scale your research function effectively.

You'll learn how to:
- Develop repeatable, reusable insights using proven operational principles
- Implement governance and planning models for on-time, on-budget delivery
- Select and optimize tools and platforms tailored to your team's needs
- Manage participant recruitment ethically and efficiently
- Apply AI and democratize research to meet evolving business demands

Filled with real-world examples and actionable tools, this book empowers you to streamline workflows, improve research quality and create greater business value.

Themes include: Research operations, process optimization, AI in research, Governance, stakeholder value
About Stephanie Marsh
Stephanie Marsh (she/they) is a leading expert in UX Research and UX Research Operations based in the UK. As the former Head of User Research and Analysis at the UK Government Digital Service and Head of Digital at the UK Ministry of Defence, they have played a pivotal role in advancing digital innovation within the public sector. Previously a Bunnyfoot consultant , one of the UK's leading UX consultancies, Stephanie has applied their expertise to enhance user experiences across diverse industries. As a respected thought leader, she has contributed to peer-reviewed publications and shared insights through speaking engagements at conferences and industry events.

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