Market Driven Enterprise
Regular price
€133.99
A01=Amiya K. Chakravarty
Author_Amiya K. Chakravarty
business
Category=KJMV5
Category=KJU
Category=KN
Category=UGK
chakravarty
chapters
check
cost
costs
critical
customer
driven enterprise
enterprise
eq_bestseller
eq_business-finance-law
eq_computing
eq_isMigrated=1
eq_nobargain
eq_non-fiction
forces
framework
handbook
improve
issue
market
product
profits
responding
satisfaction
sections
three
todays
total
twelve
Product details
- ISBN 9780471244929
- Weight: 866g
- Dimensions: 163 x 245mm
- Publication Date: 27 Feb 2001
- Publisher: John Wiley & Sons Inc
- Publication City/Country: US
- Product Form: Hardback
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A complete handbook on a critical issue for today's businessleaders-how to improve customer satisfaction, control costs, andmaximize profits
Producing a product or service to heighten customersatisfaction-and doing so cost effectively-do not have to bemutually exclusive objectives. With Market Driven Enterprise, AmiyaChakravarty presents a state-of-the-art, clearly designed frameworkfor responding to market forces while keeping total costs incheck.
The book's twelve chapters are divided into three sections:interfaces and decision-making in an enterprise, product design andtime-to-market, and responsive supply chains and manufacturing. Agenerous supply of real-world examples and more than 200illustrations enhance the book's readability-as does its detailedtable of contents breaking down each chapter into subsections forquick reference. Some of the book's most valuable featuresinclude:
* An analysis of the entire product development and manufacturingprocesses in light of customer needs
* An innovative treatment of digitally connected supply networksand new business models
* A focus on the optimization of manufacturing and marketingprocesses for greater managerial insights leading to the highestpotential profit
* Coverage of the most vital management techniques andphilosophies-concurrent engineering and quality functiondeployment, manufacturing flexibility, information transparency,collaboration, and the virtual enterprise-and their relationship tothe market-driven manufacturing process
* Mathematical models for product-platform, product launch,supply-chain coordination, and market-driven manufacturing
For students and professionals in business and engineering,production and operations management, marketing, or production anddesign engineering, Market Driven Enterprise is an essentialhandbook. Anyone whose business is striving to attain an optimalposition in a demanding marketplace will find it an excellent placeto start.
Producing a product or service to heighten customersatisfaction-and doing so cost effectively-do not have to bemutually exclusive objectives. With Market Driven Enterprise, AmiyaChakravarty presents a state-of-the-art, clearly designed frameworkfor responding to market forces while keeping total costs incheck.
The book's twelve chapters are divided into three sections:interfaces and decision-making in an enterprise, product design andtime-to-market, and responsive supply chains and manufacturing. Agenerous supply of real-world examples and more than 200illustrations enhance the book's readability-as does its detailedtable of contents breaking down each chapter into subsections forquick reference. Some of the book's most valuable featuresinclude:
* An analysis of the entire product development and manufacturingprocesses in light of customer needs
* An innovative treatment of digitally connected supply networksand new business models
* A focus on the optimization of manufacturing and marketingprocesses for greater managerial insights leading to the highestpotential profit
* Coverage of the most vital management techniques andphilosophies-concurrent engineering and quality functiondeployment, manufacturing flexibility, information transparency,collaboration, and the virtual enterprise-and their relationship tothe market-driven manufacturing process
* Mathematical models for product-platform, product launch,supply-chain coordination, and market-driven manufacturing
For students and professionals in business and engineering,production and operations management, marketing, or production anddesign engineering, Market Driven Enterprise is an essentialhandbook. Anyone whose business is striving to attain an optimalposition in a demanding marketplace will find it an excellent placeto start.
AMIYA K. CHAKRAVARTY is the J. F. Seinsheimer, Jr. Professor of Operations and Technology Management at the A. B. Freeman School of Business at Tulane University. His work experience with companies includes Lucent Technologies, Rolls-Royce Aero Engines, and Tata Consultancy Services.
