Market-Driven Thinking
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A01=Arch G. Woodside
Author_Arch G. Woodside
Bathroom Tissue
behavioral
Behavioral Primacy Effect
brand
Brand Imprinting
Brand Relationship
business-to-consumer behaviour
Case Study Researcher
Category=KJS
consumer decision processes
Direct Merchants
effect
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Etic Representation
executive judgement studies
imprinting
Large Purchase Order
LPA
M1 M2
marketing
means-end chain theory
MRO
Multiple Data Collection Instruments
Organization's Ceo
Organization’s Ceo
Pe Rc
Pr Ep
primacy
qualitative data analysis
rep
RI
Ri Nk
Ro Om
sales
short
Short Term Marketing
Short Term Marketing Tactics
Store Choice
Te Ch
term
Ti Ti
Tr Ac
unconscious cognition research
unconscious executive decision making
Variety Seekers
Product details
- ISBN 9780750679015
- Weight: 760g
- Dimensions: 152 x 229mm
- Publication Date: 03 Feb 2005
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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Market-Driven Thinking provides a useful mental model and tools for learning about how executives and customers think within marketplace contexts. When the need to learn about how executives and customer think is recognized, a solution is usually implemented automatically, with no thought given to the relative worth of alternative methods to learn fill the need. Thus, the "dominant logics" (most often implemented methods) to learn about thinking are written surveys and focus group interviews--two research methods that that almost always fail to provide valid and useful answers on how and why executives and customers think the way they do.
Through descriptive research, MDT examines the actual thinking and actions by executives and customers related to making marketplace decisions. The book aims to achieve three objectives:
* Increase the reader's knowledge of the unconscious and conscious thinking processes of participants marketplace contexts
* Provide research tools useful for revealing the unconscious and conscious thinking processes of executives and customers
* Provide in-depth examples of these research tools in both business-to-business and business-to-consumer contexts
This book asks how we actually go about thinking, examining this process and its influences within the context of B2B and B2C marketplaces in developed nations.
