A01=Benjamin Senauer
A01=Gary G. Hamilton
A01=Misha Petrovic
Author_Benjamin Senauer
Author_Gary G. Hamilton
Author_Misha Petrovic
Category=GTQ
Category=KJK
Category=KNP
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_nobargain
eq_non-fiction
Product details
- ISBN 9780199655878
- Weight: 588g
- Dimensions: 160 x 233mm
- Publication Date: 02 Aug 2012
- Publisher: Oxford University Press
- Publication City/Country: GB
- Product Form: Paperback
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The huge expansion of new marketplaces and new retailers over the last fifty years has created a retail revolution. These large and globally sophisticated retailers have harnessed the new technologies in communications and logistics to build consumer markets around the world and to create suppliers, new types of manufacturers, that provide consumers with whatever goods they want to buy. These global retailers are at the hub of the new global economy. They are the new Market Makers, and they have changed the way the global economy works.
Despite the fact that this retail revolution unfolded right before our eyes, this book is the first to describe the market-making capabilities of these retailers. In eleven chapters by leading scholars, The Market Makers provides a detailed and highly readable analysis of how retailers have become the leading drivers of the new global economy.
