Market Structure of Sports
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€28.50
A01=Gerald W. Scully
Author_Gerald W. Scully
Category=JHM
Category=KCC
Category=KNS
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Product details
- ISBN 9780226743950
- Weight: 284g
- Dimensions: 14 x 22mm
- Publication Date: 15 Mar 1995
- Publisher: The University of Chicago Press
- Publication City/Country: US
- Product Form: Paperback
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Through an economic assessment of the business of professional sports and prospects for the future in the United States, this study examines factors that determine players' salaries, management practices and franchise values, and long- and short-term corporate ownership. It shows, for example, that while economic growth since 1975 was fueled primarily by sales of television rights, the broadcast market has become saturated and teams will have to look elsewhere for income in the 1990s. This book offers technical insights that should interest business economists and professionals in sports management.
