A01=Alan S. Cleland
A01=Albert V. Bruno
allegiance
approach
Author_Alan S. Cleland
Author_Albert V. Bruno
Category=KJC
Category=KJS
create
customer
customers
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_nobargain
eq_non-fiction
groundbreaking
king
loyalty
market
marketplace
practical
pricecutting
process
shareholder
shareholders
strategies
successfully
time
twelvestep framework
Product details
- ISBN 9780787902759
- Weight: 617g
- Dimensions: 188 x 246mm
- Publication Date: 31 Jul 1996
- Publisher: John Wiley & Sons Inc
- Publication City/Country: US
- Product Form: Hardback
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Discover a unique, cross-functional approach to developingstrategy
Earn the loyalty of your customers and the allegiance of yourshareholders at the same time. The Market Value Process provides agroundbreaking, practical approach to linking customer andshareholder value in a marketplace where price-cutting is king. Itdetails a twelve-step framework for determining how well customerneeds are being met, building strategies for meeting those needs,and ensuring those strategies create enough customer andshareholder value to work successfully. With new thoughts on topicssuch as teamwork and core competencies, this book defines a generalmanagement and financial approach to strategy building everyexecutive should consider.
Earn the loyalty of your customers and the allegiance of yourshareholders at the same time. The Market Value Process provides agroundbreaking, practical approach to linking customer andshareholder value in a marketplace where price-cutting is king. Itdetails a twelve-step framework for determining how well customerneeds are being met, building strategies for meeting those needs,and ensuring those strategies create enough customer andshareholder value to work successfully. With new thoughts on topicssuch as teamwork and core competencies, this book defines a generalmanagement and financial approach to strategy building everyexecutive should consider.
Alan S. Cleland and Albert V. Bruno are the authors of The Market Value Process: Bridging Customer & Shareholder Value, published by Wiley.
