A01=Jeanette Maw McMurtry
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Author_Jeanette Maw McMurtry
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COP=United States
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Product details
- ISBN 9781642011661
- Dimensions: 152 x 228mm
- Publication Date: 24 Oct 2024
- Publisher: Entrepreneur Press
- Publication City/Country: US
- Product Form: Paperback
- Language: English
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Discover game-changing marketing tactics and strategies essential for your business to thrive and stand out in today's ever-changing marketplace.
Succeeding in marketing your business goes beyond catchy slogans and flashy offers; it requires a well-defined, adaptable business and product aligned with the current environment and trends. This book aims to equip you with practical insights into how consumers select brands, cultivate loyalty, and execute effective marketing strategies, even as a team of one. You'll discover how to:
- Define your value and distinguish your brand in the marketplace.
- Comprehend the trends, attitudes, and purchase criteria influencing your customers.
- Gain insights into the psychology driving consumer behavior and choices.
- Develop and implement a marketing plan to achieve revenue goals.
- Create engaging content and optimize digital advertising strategies.
This book caters to entrepreneurs aiming to establish a standout business, grasp customer psychology, and generate tangible revenue using effective marketing techniques tailored to your business.
Jeanette Maw McMurtry is a global authority, columnist, and keynote speaker on consumer psychology and emotionally-based marketing strategies. Her forward-thinking ideas and insights inspire executives, and she teaches marketers at all levels to turn high-level concepts into affordable tactics that achieve “unthinkable” ROI. Jeanette has written for various publications, authored Marketing for Dummies, and hosted a radio talk show for Voice America, earning praise for her inspiring and innovative sessions worldwide.
