Marketing 2e + iStudy Version 2 Registration Card
Regular price
€99.99
A01=G Elliott
Author_G Elliott
Category=KJMV7
Category=KJS
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Product details
- ISBN 9781118389003
- Weight: 1488g
- Dimensions: 216 x 250mm
- Publication Date: 11 Feb 2014
- Publisher: John Wiley & Sons Inc
- Publication City/Country: US
- Product Form: Paperback
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Marketing 2nd edition is the ideal text for the undergraduate Introductory Marketing course in the Asia-Pacific region. Significantly, it is an original work rather than being an adaptation of a US text. The 1st edition of this text was the most successful ?ground-up' Introductory Marketing text ever released in the local market. Building on the strengths of the popular 1st edition, the text and its extensive accompanying digital resources are designed to engage students in the study of marketing. A diverse range of organisations, goods and services from Australia, New Zealand and the Asian region are featured to illustrate key concepts, coupled with detailed coverage of the latest marketing theory, research and thinking. This text provides a thorough analysis of contemporary marketing and is an essential guide to best practice. The iStudy contains interactive modules and local videos to enhance your understanding of key concepts. Each interactive module contains a summarised version of the textbook with the inclusion of audio voiceover and interactive activities designed to test your knowledge and assist your learning.
