Marketing
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€52.99
A01=David Mercer
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Author_David Mercer
book
category
Category=KJS
clearly
complete
course
discipline
distance
edition
entire
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_nobargain
eq_non-fiction
fashion
guide
latest developments
length
material
modular
reading
simplified
specific
structure
techniques
text
time
undergraduates
Product details
- ISBN 9780631196389
- Weight: 1075g
- Dimensions: 193 x 246mm
- Publication Date: 19 Dec 1995
- Publisher: John Wiley and Sons Ltd
- Publication City/Country: GB
- Product Form: Paperback
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Since it was published, Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those taking professional examinations. Marketing is exceptionally easy to use, is comprehensive, international, up-to-date and innovative. It represents a significant breakthrough in the teaching of marketing and is one of the key texts of the discipline.
David Mercer is a senior lecturer at the Open Business School. He has chaired the university's marketing courses at all levels, from certificate to MBA - where this book is, for instance, used as the set book on the foundation course. His previous career included FMCG brand and marketing management for a range of multinationals, including 15 years with IBM, as well as general management in manufacturing and retail organisations. More recently he has also been advising organisations and governments, at home and abroad, on strategy as well as marketing.
