Marketing Analytics Practitioner's Guide, The - Volume 3: Digital Marketing
Regular price
€67.99
A Priori Segmentation
A/B Testing
A01=Ashok Charan
AB Testing
Advertising Awareness
Advertising Mechanisms
Advertising Tracking
Advocacy
Audience Measurement
Author_Ashok Charan
Average Sales Per Store
Awareness Index
Baseline Sales
Bases
Bass Diffusion Model
Bayes Theorem
Biometrics
BPTO
Brand Dynamics
Brand Equity
Brand Equity Models
Brand Health
Brand Image Tracking
Brand Loyalty
Brand Mapping
Buyer Groups
Buzz Marketing
Cannibalization
Cash Rate of Sales
Category Management
Category Roles
Category Strategies
Category=KJSG
Central Limit Theorem
Chobani
Co-creation
Concept Development
Concept Screening
Concept Testing
Conjoint Analysis
Consumer Analytics
Consumer Immersion
Copy Testing
Coverage Analysis
Crowdsourcing
Customer Lifetime Value
Customer Loyalty
Customer Satisfaction Research
Digital Execution
Digital Marketing
Discount Elasticity
Discrete Choice Modelling
Distribution Networks
Drivers of Brand Equity
Due to Analysis
Dynamic Effects
EdgeRank
EEG
Emotion in Advertising
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Eye Tracking
Facebook
Facial Coding
Factor Analysis
First Moment of Truth
FMOT
Forward Stock
Gain Loss Analysis
Galvanic Skin Response
Gated Offers
Google Ad Auction
Google Ads
Google Ads Anatomy
Google Ads Architecture
Google Analytics
Google Search Console
GRP
GSR
Heatmaps
How Advertising Works
Hypothesis Testing
Image Profiling
Inbound and Outbound Marketing
Influencer Marketing
Instagram
Interaction Effects
Interactive TV
Kano Model
Keyword Research
Knowledge Immersion
Laddering
Lead Nurturing
Link Equity
LinkedIn
Loyalty and Propensity
Loyalty Pyramid
Market Mix Modelling
Market Research
Marketing Analytics
Marketing Research
Markov Chain
Millward Brown
Moment of Truth Marketing
Native Advertising
Need States
Nielsen Code
NPD Process
NPI
Numeric and Weighted Distribution
Numeric Distribution
Online Qual
OOS
Overlap Analysis
Packaging Research
PageRank
Parfitt-Collins Model
ParfittAcAEURA"Collins Model
Parfitt–Collins Model
Part Worth
People Meter
Perceptual Maps
Permission Marketing
Personalization
Persuasion Advertising
Planogram
Post-testing Advertising
Pre-testing Advertising
Price Elasticity
Price Sensitivity Meter
Pricing Research
Procurement Orientation
Product Launch Evaluation
Profit Generator
Promotion Response Models
Promotions Evaluation
Promotions Response Modelling
PromotionScan
Propaganda and Fake News
PSM
Qual and Quant
Rate of Gross Profit
Rate of Sales
Retail Analytics
Retail Census
Retail Measurement Service
Retail Tracking
Retail Universe
Retargeting
Rms
Sales and Distribution
Sales Decomposition
Sales Response Function
Salience
Sample and Non-Sample Errors
Sample Size Calculation
Sample Size Equation
ScanPro
Search Advertising
Search Marketing
Segmentation Methods
SEO
Share in Handlers
Shelf Impact
Short and Long Tail Keywords
Short Tail Keywords
Simulated Test Market
Snapchat
Social Cloisters
Social Listening
Space Management
SPPD
Stratified Sampling
Symbolism in Advertising
T-test
Trade Marketing
Traffic Builder
Transaction Builder
TRB Model
Trial and Repeat Purchase
Twitter
Twitter Marketing
UGC
User Generated Content
Utility
Value in Use
View on LinkedIn
Web Analytics
Weighted Distribution
What If Analysis
Width and Depth of Distribution
Width and Depth of Purchase
Word Associations
Word of Mouth Marketing
YouTube
YouTube Ad Testing
YouTube Analytics
Product details
- ISBN 9789811274503
- Publication Date: 05 Oct 2023
- Publisher: World Scientific Publishing Co Pte Ltd
- Publication City/Country: SG
- Product Form: Paperback
Secure
checkout
Fast Shipping
Easy returns
As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and students alike.The four-volume compendium of MAPG provides an in-depth look at marketing management concepts and their practical applications, equipping readers with the knowledge and skills needed to effectively inform daily marketing decisions and strategy development and implementation. It seamlessly blends the art and science of marketing, reflecting the discipline's evolution in the era of data analytics. Whether you're a seasoned marketer or new to the field, the MAPG is an essential guide for mastering the use of analytics in modern marketing practices.Volume III is entirely dedicated to digital marketing. The first chapter, New Media, covers the impact of new media on the social, political and marketing landscape. It outlines the new rules and perspectives, leaving readers with a clear understanding of how they must adapt to succeed in the digital age.The Digital Marketing chapter covers a wide range of topics related to digital tools, techniques, processes, as well as the opportunities and challenges of digital marketing. A set of chapters on social media highlight best practices to adopt on each of the networks — Facebook, Twitter, Instagram, YouTube and LinkedIn.Search Engine Optimization (SEO) covers on-page and off-page optimization to increase inbound traffic and channel it through the digital marketing funnel. Web Analytics covers the processes that constitute a web analytics system and deals with the use of web analytics platforms such as Google Analytics to assess the effectiveness of digital marketing in attracting and converting prospects.Search Advertising covers advertising on search engines to draw prospects and lead them through the digital marketing funnel. It covers topics such as the Google auction, keyword strategies, and practices to improve the effectiveness of search advertising.The final chapter, Digital Execution, serves as a comprehensive guide to developing and executing digital marketing plans.
