Marketing and Consumption in Modern Japan
Regular price
€210.80
A01=Kazuo Usui
Author_Kazuo Usui
Category=GTM
Category=KJMV7
consumer behaviour Japan
Consumer Electrical Products
convenience
department store evolution
economic modernisation Japan
electric
Electric Lightbulb
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Fair Trade Commission
format
General Super
globalisation impact business
High Economic Growth Period
household
Household Electrical Appliances
independent
Ito Yokado
Japanese Convenience Stores
Japanese marketing strategies twentieth century
keiretsu
keiretsu distribution systems
Keiretsu Networks
Keiretsu Retailers
Kimono Fabrics
Large Sized Stores
Mazda Lamp
MITI
Mitsukoshi Department Store
Modern Department Stores
networks
Nikkei Newspaper
NTT
NTT DoCoMo
Resale Price Maintenance
retail
Retail Formats
retail networks history
retailers
Sales Floor Space
store
Tokyo Shibaura Electric
Western Style Clothing
Western Style Fashion
Product details
- ISBN 9780415323130
- Weight: 670g
- Dimensions: 156 x 234mm
- Publication Date: 25 Feb 2014
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
Secure
checkout
Fast Shipping
Easy returns
This book explores the development in Japan throughout the twentieth century of marketing and consumerism. It shows how Japan had a long established indigenous traditional approach to marketing, separate from Western approaches to marketing, and discusses how the Japanese approach to marketing was applied in the form of new marketing activities, which, responding to changing patterns of consumption, contributed considerably to Japan's economic success. The book concludes with a discussion of how Japanese approach to marketing is likely to develop at a time when globalisation and international marketing are having an increasing impact in Japan.
Kazuo Usui is a Professor at Saitama University, Faculty of Economics, Japan, and a Visiting Professor at the University of Edinburgh, Business School, UK.
