addictive
Addictive Consumers
Addictive Consumption
advertising
Advertising Text
Androcentric Texts
Brand Relationship
Category=JBSF
Category=KJS
compensatory
compulsive
consumer behaviour
consumption
cultural diversity marketing
ecofeminist theory
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
feminist
feminist marketing theory applications
FEMINIST RESEARCH PRACTICES
Follow
gender studies
Gendered Text
Global Feminism
Health Club Experience
Inclined
intersectionality
JCR
Lesbian Venues
Make Up
Male Readers
Marketing Academy
Mass Customisation
Mass Marketing
Meta Language
Pauses
practice
qualitative analysis
Reader Text Relationships
research
Retail Therapy
shopping
Shopping Addiction
text
Unstable
Vas
Product details
- ISBN 9780415219723
- Weight: 703g
- Dimensions: 156 x 234mm
- Publication Date: 27 Jul 2000
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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This cutting edge, innovative volume offers the best of current scholarship on feminist perspectives in marketing. Through many exciting and often controversial discussions, it highlights and challenges assumptions about women and gender in marketing theory and practice from both historical and current contexts. Key issues and debates include:
* the dark side of female consumption
* women and marketing in Socialist economies
* women and advertising
* ecofeminism and marketing
* gender, marketing and cultural diversity
* marketing, sex and sexuality.
Written by internationally recognised experts in marketing and feminism, this book makes a unique contribution to marketing scholarship.
Miriam Catterall, Pauline Maclaran, Lorna Stevens
