Marketing and Marketing Assessment (RLE Marketing)
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A01=J. L. Sewell
advertising
Author_J. L. Sewell
Brand Manager System
business planning strategies
Category=KJS
Commercial Scene
Considerable Reorientation
Continuous Reassessment
Distributional Sense
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Export Credits Guarantee Department
export trade evaluation
Feed Back
Financial Mores
Fundamental Switch
integrating market research findings
International Competitiveness
market analysis techniques
Market Research Surveys
marketing
Marketing Attitude
marketing information systems
Marketing Operation
Marketing Plan
Marketing Policies
Marketing Structure
Nationalised Coal Industry
organisational market structure
Resale Price Maintenance
Test Towns
Total Consumer Expenditure
Total Operation
UK consumer data
Vice Versa
Voluntary Chains
West Germany
Young Men
Product details
- ISBN 9781138788466
- Weight: 530g
- Dimensions: 156 x 234mm
- Publication Date: 22 Aug 2014
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.
Multivolume collection by leading authors in the field
