Home » Marketing and Promoting Electronic Resources
Product Image

Marketing and Promoting Electronic Resources

€107.99
Quantity:
In stock with our UK publisher. 14-28 days
Delivery/Collection within 10-20 working days
14 days return policy Shipping & Delivery
academic library marketing
Academic Search Premier
BCC
Bibliographic Management Software
Category=GLC
Category=KJS
Database Usage Statistics
digital resource engagement
distance learning support
Education Information Resource Center
electronic information access
Electronic Resources
Electronic Resources Librarian
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Federated Search
Full Text Requests
home
information
Information Literacy Instruction Sessions
instruction
library
Library Instruction
Library Instruction Sessions
library outreach strategies
Library Web Sites
librarys
literacy
MIT Library
OCLC Study
OCUL
Open Access Scholarly Journals
Plaster Of Paris
promoting digital library services
Public Relations Activities
RefWorks Account
RSS Feed
RSS Reader
site
Specific E-resource
Spectator Ads
staff
user education techniques
web
website
WOM Marketing

Product details

  • ISBN 9780789035851
  • Weight: 550g
  • Dimensions: 152 x 229mm
  • Publication Date: 06 Nov 2008
  • Publisher: Taylor & Francis Inc
  • Publication City/Country: US
  • Product Form: Hardback
Secure checkout Fast Shipping Easy returns
Description

Technological advances allow libraries to more readily serve patrons’ needs. But how can a librarian effectively communicate what services libraries offer? Marketing and Promoting Electronic Resources: Creating the E-Buzz! explains the foundations of marketing and promotion, focusing on practical and creative techniques that have worked in academic, public, and special libraries. Respected authorities from various libraries offer their insights and advice for effective marketing strategies for electronic resources such as e-serials, databases, and e-books, helping library patrons to better understand the resources now available to them.

This book provides librarians with practical suggestions on how to best let their patrons know about the available e-resources and instruct them on how to use them effectively. Librarians in any type of library setting, even if previously unschooled in marketing campaigns, can find fresh ideas to apply in their own setting. This invaluable tool discusses in detail how to develop a marketing plan, create and finance a promotional campaign, and how to use new technologies to reach out to your library patrons in the most effective way to promote your e-resources.

This material was published as a special issue of The Serials Librarian.
About
Eleonora Dubicki, MLS, MBA is an Assistant Librarian, at the Monmouth University Library in West Long Branch, NJ. As a librarian, she has been responsible for collection development for electronic resources, and reference and instruction in academic and special libraries. Before coming to Monmouth, she worked as a Market Analyst for Telecordia and Lucent. Her work has been published in Technical Services Quarterly and she has written a chapter in Usage Statistics of E-Serials. She holds an MLS from the School of Communication, Information, and Library Studies at Rutgers University, and an MBA form Rutgers Business School – Newark.