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Marketing and Supply Chain Management

Dimitris Folinas | Thomas Fotiadis
€62.99
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A01=Dimitris Folinas
A01=Thomas Fotiadis
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Author_Dimitris Folinas
Author_Thomas Fotiadis
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business
Business Information Systems
business process optimisation
Business Processes
Category1=Non-Fiction
Category=KJC
Category=KJMV5
Category=KJMV7
Category=KJMV8
chain
Collaborative Planning Forecasting
Common Organizational Objective
COP=United Kingdom
CSR Policy
Customer Relationship Management System
Delivery_Delivery within 10-20 working days
Demand Handling
demand supply integration
Distribution Channel Structures
distribution networks
Efficient Consumer Response
Environmental Issues
EOQ
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
ERP System
folinas
fotiadis
Historic Sales Data
integrated marketing logistics systems
JIT Philosophy
Language_English
logistics strategy
management
marketing
marketing management
Optimize Product Flow
organisational synergy
PA=Available
Price_€20 to €50
procurement processes
PS=Active
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softlaunch
Supplier Relationship Management Systems
supply
Supply Chain Management
Supply Chain Management Department
Supply Chain Management Integration
Supply Chain Management Managers
systemic approach
Thomas Fotiadis
VMI

Product details

  • ISBN 9781138181656
  • Weight: 454g
  • Dimensions: 174 x 246mm
  • Publication Date: 21 Sep 2017
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
  • Language: English
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Description

Organizations are now recognizing the importance of demand-supply integration to their growth and success. While marketing and supply chain management are an essential part of any business qualification, it is becoming increasingly essential to understand the need for integration between synergize marketing and SCM.

Marketing and Supply Chain Management is among the first to synergize these two disciplines. Its holistic approach provides students with a macro-level understanding of these functions and their symbiotic relationship to one another, and demonstrates how both can be managed synergistically to the benefit of the organization.

This bridge-building textbook is ideal for students of marketing, logistics, supply chain management, or procurement who want to understand the machinations of business at a macro level.

About Dimitris Folinas | Thomas Fotiadis
Dimitris Folinas is an associate professor in the Department of Logistics at the Technological Educational Institute of Central Macedonia, Greece. Thomas Fotiadis is an assistant professor of marketing and director of the Marketing Laboratory, Department of Production and Management Engineering, Polytechnic School, Democritus University of Thrace, Greece.

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