A01=Gary Ford
Academic Library Administrator
Author_Gary Ford
Category=GLC
Category=KC
Category=KJS
Circuitous
client needs assessment
Competitive Substitute
Computer Base Instruction
Controllable Marketing Variables
Demographic Segmentation
digital resource management
Dual Administrator
Energy Source
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Examining Usage Behavior
Face To Face
information science
Innovative Service Model
Lake Villa
Library Future
Library Managers
library program development
Library's Service Area
Library’s Service Area
Marketing Audit
Marketing Library Services
Marketing Structure
Nonprofit
Nonprofit Organizations
outreach strategies
Over-65 Population
Over-all Survival
Professional Collection Development
targeted information dissemination
Undifferentiated Marketing
user segmentation
Vice Versa
Product details
- ISBN 9780866563079
- Weight: 317g
- Dimensions: 152 x 229mm
- Publication Date: 01 Jan 1984
- Publisher: Taylor & Francis Inc
- Publication City/Country: US
- Product Form: Hardback
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The latest methods for more effective information dissemination are explored in this challenging volume. Discover how new technological installations and information centers allow for identifying specific groups more precisely and learn to develop successful programs for specific target areas.
Gary Ford (Kogod College Of Business Adm, Washington, DC, USA)
