academics
academy
Advertising Experiences
Advertising Research
behaviour
Big Rock Candy Mountain
Calabrian Abbot
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Category=KNT
concept
consumer
consumer culture critique
Consumer Research
Contemporary UK Society
critical marketing theory
Disco Inferno
Distribution Concept
donnybrook
Donnybrook Fair
End
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Eras Schema
Eternal Evangel
fair
feminist marketing perspectives
future of marketing scholarship
Good Life
knowledge
Las Vegas
Lunatic Fringe
Marketing Academics
Marketing Academy
Marketing Concept
Marketing Scholarship
Maurice Saatchi
orientation
Ozone Layer Depletion
philosophical marketing approaches
postmodern consumerism
Qualitative Market Researchers
qualitative marketing analysis
Scat
scholars
UNDERAGE DRINKER
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Product details
- ISBN 9780415173568
- Weight: 580g
- Dimensions: 156 x 234mm
- Publication Date: 11 Dec 1997
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. Maketing Apocalypse is required reading for anyone interested in the future of marketing.
David Carson, Jim Bell, Stephen Brown
