A01=Lyndon Simkin
A01=Sally Dibb
activities
Air Miles
Author_Lyndon Simkin
Author_Sally Dibb
Bill Pride
Category=KC
channel
CRM
CRM System
Diabetes UK
Direct Response Television Advertising
Doorstep Deliveries
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Factory Outlets
High Quality Service Provider
Marketing Channels
Marketing Mix
Marketing Mix Ingredients
Marketing Mix Programmes
Marketing Mix Tactics
Marketing Performance
mix
Non-store Retailing
Nonstore Retailing
personal
programmes
promotional
Promotional Mix
Promotional Mix Ingredients
Sally Dibb
selling
strategies
target
Target Market Customers
Target Market Strategies
Tesco Clubcard
UK Defence Industry
week
Young Man
Product details
- ISBN 9781138145931
- Weight: 453g
- Dimensions: 189 x 246mm
- Publication Date: 01 Aug 2016
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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This revised and updated second edition of Marketing Briefs: a revision study guide gives every marketing student the most comprehensive collection of definitive overviews of every key concept in the subject.
The text itself is organized into short structured chapters, the Briefs, each including:
* Core definitions
* A bulleted key point overview
* Thorough yet concise explanation of the concept and primary issues
* Illustrative examples
* A selection of examination style case, essay and applied questions
Together these offer a rounded, concise and topical appreciation of each theme within a clear and accessible framework, designed to aid revision. Also included are revision tips and 'golden rules' for tackling examinations, specimen examination papers with answer schemes, and a full glossary of key marketing terms.
