Home » Marketing Budgeting (RLE Marketing)
Product Image
Nigel Piercy

Marketing Budgeting (RLE Marketing)

★★★★★
★★★★★
€127.99
A01=Nigel Piercy
advertising
Author_Nigel Piercy
Category=KJS
Chief Marketing Executive
Double Log Transformation
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Information Processing Burdens
Information Structure Power Model
marketing
Marketing Budgeting
Marketing Department
Marketing Information Systems
Marketing Organisation
Marketing Resource Allocation
Marketing Structures
Marketing Sub-unit
Part III
PIMS
Pol Itics
Relative Perceived Power
Resource Allocation Process
RLE
Sales Response Function
SP Model
Strategic Contingencies
Sub-unit Power
Te Ch
Trade Marketing
UK Firm
Upward Influence

Product details

  • ISBN 9781138790896
  • Weight: 816g
  • Dimensions: 156 x 234mm
  • Publication Date: 22 Aug 2014
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
Delivery/Collection within 10-20 working days

Our Delivery Time Frames Explained
2-4 Working Days: Available in-stock

10-20 Working Days: On Backorder

Will Deliver When Available: On Pre-Order or Reprinting

We ship your order once all items have arrived at our warehouse and are processed. Need those 2-4 day shipping items sooner? Just place a separate order for them!

Description

This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique. The book describes and analyses marketing organisation and processes in terms of organisational power and politics and models market budgets as political outcomes.

About Nigel Piercy

Multivolume collection by leading authors in the field