A01=Nigel Piercy
advertising
Author_Nigel Piercy
Category=KJS
Chief Marketing Executive
contingency theory application
Double Log Transformation
empirical organisational analysis
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Information Processing Burdens
Information Structure Power Model
marketing
Marketing Budgeting
Marketing Department
Marketing Information Systems
Marketing Organisation
Marketing Resource Allocation
Marketing Structures
Marketing Sub-unit
organisational decision making
Part III
PIMS
Pol Itics
political behaviour in organisations
political processes in marketing budgeting
power dynamics in management
Relative Perceived Power
Resource Allocation Process
resource allocation theory
RLE
Sales Response Function
SP Model
Strategic Contingencies
Sub-unit Power
Te Ch
Trade Marketing
UK Firm
Upward Influence
Product details
- ISBN 9781138995635
- Weight: 453g
- Dimensions: 156 x 234mm
- Publication Date: 26 Nov 2015
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique. The book describes and analyses marketing organisation and processes in terms of organisational power and politics and models market budgets as political outcomes.
Multivolume collection by leading authors in the field
