Marketing Communications
Regular price
€47.99
business
Category=KJMV7
communications
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
management
marketing
Product details
- ISBN 9781915097781
- Dimensions: 174 x 246mm
- Publication Date: 20 Dec 2024
- Publisher: Goodfellow Publishers Limited
- Publication City/Country: GB
- Product Form: Paperback
Secure
checkout
Fast Shipping
Easy returns
Marketing Communications acknowledges that the most important task faced by any marketing communications practitioner is to identify and select an optimum promotions mix to help achieve an organisation’s business objectives. It notes that the design and development of marketing communications campaigns takes place against a backdrop of change, choice, chance and worldwide connections. It also recognises that to achieve success, brands need to be engaging, compelling to achieve stand-out amongst competition.
Fully revised and updated, Marketing Communications 2nd edition discusses issues such as:
* Understanding communications by exploring the past, present and examining the future;
* Planning, development and evaluation of marketing communication campaigns;
* Designing a more creative approach to stand-out relative to competing brands;
* Exploring case study exemplars to reflect and gain insight for future campaigns.
To help support their learning the text also features a range of supplementary readings, in text exercises and cases/examples to help bring concepts to life.
