Marketing Communications in Tourism and Hospitality
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Product details
- ISBN 9781138679276
- Weight: 453g
- Dimensions: 189 x 246mm
- Publication Date: 25 Aug 2026
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment, has led to an increased emphasis on communications strategies in today’s digital era.
Marketing Communications in Tourism and Hospitality discusses this vital discipline specifically for the tourism and hospitality industry. Combining a critical theoretical overview with a practical guide to techniques and skills, it illustrates the role that communications play in the delivery and representation of hospitality and tourism services, while developing practical skills needed to understand, interpret, and implement communications strategies within a management context.
This new edition has been updated to include:
- New case studies, drawing on insights from both academics and leading industry practitioners. These cases and illustrations span multiple international regions and service sectors, such as hotels, airlines, food and beverage, events, tour operators, attractions, and destination marketing.
- Enhanced and extended content including two new chapters focusing on digital and interactive marketing and sustainability marketing and communications issues and strategies. These chapters introduce key contemporary topics, including social media marketing, AI, and "nudge" marketing.
- Online resources are provided for case study discussions and updated weblinks and reading suggestions, as well as discussion questions at the end of chapters.
This systematic and cohesive text is essential reading for tourism and hospitality management students and an invaluable resource for marketing practitioners in this growing area.
Scott McCabe is Professor of Marketing at the Birmingham Business School, University of Birmingham, UK, and Professor of Tourism Management and Marketing at the University of Eastern Finland Business School, Finland. His research interests are in consumer behavior and marketing and consumption of tourism, with a specific interest in bottom of the pyramid consumers and he has championed the cause of social tourism in the UK and Europe. His research on tourist experience, ethics and responsibility, emotions and sustainability marketing communications spans six books and over 150 research outputs and have been widely cited.
Carol Zhang is an Associate Professor of Tourism Marketing at the University of Nottingham, UK. An internationally recognized scholar in place marketing, heritage, and identity, she has published widely in leading academic journals, with research examining how socio-political change shapes identities and relationships between people and place. Her funded projects also highlight the crucial role of marketing communication in fostering cultural connections within multicultural and inclusive societies.
