Marketing Cultural and Heritage Tourism
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A01=Rosemary Rice McCormick
attractions
Authentic America
Author_Rosemary Rice McCormick
Biltmore Estate
Category=NK
cultural entrepreneurship
CVB
destination
destination branding
DMOs
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
Erica
experiential marketing tourism
Frequent Business Travelers
Girl Scout
Heritage Activities
Heritage Attractions
Heritage Tourism
Heritage Travel
institution
leisure
Leisure Trip
Local Tax Funding
museum
Museum Store Association
Museum Stores
museum visitor experience optimization
nonprofit retail management
operators
organizations
OTA
Pacific Asia Museum
public-private tourism partnerships
Stone Soup
store
Store's Merchandising
Store’s Merchandising
Tourism Ambassadors
Tourism Marketing Plan
Tourism Organizations
Travel Promotion Act
traveler
trip
VIP Guest
visitor engagement strategies
Zip
Product details
- ISBN 9781138405028
- Weight: 453g
- Dimensions: 152 x 229mm
- Publication Date: 11 Jul 2017
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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Innovative tourism industry leader Rosemary Rice McCormick guides the reader through the basics of marketing and tourism know-how for museum store managers and other museum and heritage marketing professionals. Packed with valuable ideas and case studies, you will learn how to build your business in the fast-growing, global tourism market, increase museum visitation and museum store sales, leverage business partnerships and tap into thatdrive market that comprises 85% of US travelers. This valuable resource is a must for all those in the business of connecting people with the cultural wealth of our museums and parks. The book received a 2011 SASI-ONE Gold Award.
