Marketing Cultural and Heritage Tourism
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A01=Rosemary Rice McCormick
attractions
Authentic America
Author_Rosemary Rice McCormick
Biltmore Estate
Category=GLZ
Category=KJM
Category=KNP
cultural entrepreneurship
CVB
destination
destination branding
DMOs
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Erica
experiential marketing tourism
Frequent Business Travelers
Girl Scout
Heritage Activities
Heritage Attractions
Heritage Tourism
Heritage Travel
institution
leisure
Leisure Trip
Local Tax Funding
museum
Museum Store Association
Museum Stores
museum visitor experience optimization
nonprofit retail management
operators
organizations
OTA
Pacific Asia Museum
public-private tourism partnerships
Stone Soup
store
Store's Merchandising
Store’s Merchandising
Tourism Ambassadors
Tourism Marketing Plan
Tourism Organizations
Travel Promotion Act
traveler
trip
VIP Guest
visitor engagement strategies
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Product details
- ISBN 9781611328776
- Weight: 272g
- Dimensions: 152 x 229mm
- Publication Date: 15 Jan 2014
- Publisher: Left Coast Press Inc
- Publication City/Country: US
- Product Form: Paperback
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Innovative tourism industry leader Rosemary Rice McCormick guides the reader through the basics of marketing and tourism know-how for museum store managers and other museum and heritage marketing professionals. Packed with valuable ideas and case studies, you will learn how to build your business in the fast-growing, global tourism market, increase museum visitation and museum store sales, leverage business partnerships and tap into that “drive market” that comprises 85% of US travelers. This valuable resource is a must for all those in the business of connecting people with the cultural wealth of our museums and parks. The book received a 2011 SASI-ONE Gold Award.
Rosemary McCormick serves as President of the SHOP AMERICA ALLIANCE, the travel trade association representing more than 200 of the nation's premier shopping tourism destinations. She produces the annual Shop America Tourism Conference, serves as publisher of SHOP AMERICA magazine and oversees development and marketing of Shop America Tours. She co-produced the landmark US Cultural & Heritage Tourism Summit in Washington DC and co-founded the US Cultural & Heritage Tourism Marketing Council. Since 1993, McCormick has directed McCORMICK MARKETING, a strategic consulting firm specialising in retail development, sponsorship and tourism marketing. Clients have included the nation's leading retail developers, plus global travel and tourism destinations.
