Marketing Director's Role in Business Planning and Corporate Governance
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A01=Gerald Michaluk
Author_Gerald Michaluk
behaviour
board
business
Category=KJS
company
complex
considered
current
director
environment
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
experienced
gerald
governance
key
law
liabilities
marketing
michaluk
position
practical
recent changes
regulatory
role
view
Product details
- ISBN 9780470515808
- Weight: 658g
- Dimensions: 152 x 231mm
- Publication Date: 30 Nov 2007
- Publisher: John Wiley & Sons Inc
- Publication City/Country: US
- Product Form: Hardback
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Corporate governance is a hot topic, as is the need for marketing to operate at board level. But no-one has yet brought the two issues together. This book changes that. Gerald MichIaluk builds on the latest research to help marketing directors incorporate marketing systems and best practice into a board’s decision-making process.
Michaluk outlines marketing’s key role in alerting the board to market conditions that merit adjustment of the corporate strategy, thus ensuring that strategy is based on sound intelligence and grounded in market reality. The book is illustrated with examples from a host of top companies, as well as interviews with their CEOs and CMOs.
Gerald Michaluk is the founder and CEO of Marketing Management Services International, one of the worlds leading strategic marketing consultancies and market research providers.
Having worked with a host of leading companies in both good and bad times such as Lucent Technologies, Compaq Computers, Hewlett Packard, Innogy, Scottish Power and over 200 SME’s. Gerald has a depth and breadth of knowledge and has had to deal with some very challenging.
Working often at board level and being an active business angel investing in companies as diverse as Antique Warehouses to Internet firms both nationally and internationally, Gerald has determined why marketing directors excel or fail miserably.
Gerald is a former university lecturer and a highly regarded international speaker and author.
Having worked with a host of leading companies in both good and bad times such as Lucent Technologies, Compaq Computers, Hewlett Packard, Innogy, Scottish Power and over 200 SME’s. Gerald has a depth and breadth of knowledge and has had to deal with some very challenging.
Working often at board level and being an active business angel investing in companies as diverse as Antique Warehouses to Internet firms both nationally and internationally, Gerald has determined why marketing directors excel or fail miserably.
Gerald is a former university lecturer and a highly regarded international speaker and author.
