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Marketing Effectiveness

Sorin Patilinet
€38.99
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A01=Sorin Patilinet
advanced marketing analytics
AI in marketing measurement
AI marketing tools for effectiveness
AI-driven marketing optimization
aligning marketing with business goals
Author_Sorin Patilinet
behavioral science in marketing
Brand Communication
case studies in marketing measurement
Category=KJMV7
Category=KJSC
customer insights from data
data-driven marketing strategies
Decision-making
driving competitive marketing advantage
elevating marketing career through data
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eq_business-finance-law
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eq_nobargain
eq_non-fiction
evidence-based marketing decisions
evidence-driven marketing playbook
future of marketing effectiveness
growth-oriented marketing strategy
improving marketing accountability
integrated marketing strategy
Kogan Page
machine learning for marketers
marketing analytics best practices
marketing analytics for business growth
marketing decision-making models
marketing effectiveness
marketing effectiveness benchmarks
marketing effectiveness toolkit
marketing impact assessment
marketing leadership for mid-career professionals
Marketing measurement
marketing measurement frameworks
marketing mix modeling
marketing mix optimization
marketing performance tracking
marketing resource allocation optimization
marketing ROI and beyond
Marketing science
Marketing Strategy
marketing strategy implementation guide
measurable brand growth
measurable marketing impact
measuring customer engagement
Media Channels
multichannel marketing effectiveness
neuroscience in marketing
neuroscience-based customer understanding
optimizing marketing performance
predictive analytics for marketing
real-world marketing case studies
Snickers marketing strategy
Sorin Patilinet
strategic marketing frameworks
strategic use of marketing data
sustainable marketing growth
Uber Eats marketing example
Warby Parker brand success

Product details

  • ISBN 9781398621053
  • Weight: 398g
  • Dimensions: 156 x 234mm
  • Publication Date: 03 Aug 2025
  • Publisher: Kogan Page Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
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Description

Looking to boost your marketing impact by mastering measurable effectiveness across all channels?

Marketing Effectiveness is a practical guide tailored for mid-career marketers ready to develop strategic frameworks that deliver quantifiable growth, written by leading marketing practitioner Sorin Patilinet. Drawing on cutting-edge science and advanced analytics, this book offers actionable tools to implement and optimize marketing strategies based on robust, evidence-driven insights.

You'll learn how to:
- Apply principles of marketing effectiveness beyond ROI to all marketing mix elements
- Develop data-driven decision-making frameworks that fuel sustainable growth
- Leverage neuroscience and machine learning to deepen customer understanding
- Explore real-world examples from Snickers, Warby Parker and Uber Eats
- Prepare for AI's evolving role in enhancing marketing measurement and strategy

Packed with detailed chapters and expert guidance, this book equips you to lead with confidence and elevate your career by driving measurable marketing success.


Themes include: Marketing effectiveness, data-driven strategy, neuroscience in marketing, AI in analytics, decision-making frameworks, career development
About Sorin Patilinet
Sorin Patilinet is the Senior Director of Marketing Effectiveness at Mars based in Brussels, Belgium. His initiatives such as the innovative AVI and ACE effectiveness measurement systems have earned industry recognition from prestigious organizations including WARC, ANA and WFA. As a keynote speaker at renowned industry events including Cannes, WFA, ANA, Mad//fest, Festival of Marketing, Possible, and ARF, and as a regular guest lecturer at Wharton Business School and other universities in Europe, he plays a crucial role in shaping the future of marketing and inspiring the next generation of marketers.

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