Marketing Environment (RLE Marketing)
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A01=John Dawson
advertising
Author_John Dawson
AV Ai
Category=KC
Category=KJS
Central Place Theory
consumer behaviour
Defensive Retreat
economic geography
En TR
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Improving Marketing Efficiency
Increase Marketing Efficiency
Independent Raders
Industrial Marketing
institutional change
marketing
Marketing Boards
MARKETING CHANGE
Marketing Channels
marketing geography
Marketing Institutions
Marketing System
Merchant Wholesalers
Multiple Retailers
Pe Rc
Periodic Markets
retail distribution systems
Retail Techniques
RLE
Robinson Patman Act
Shock Phase
Social Class
spatial analysis
spatial marketing system evolution
Voluntary Chain
West Germany
Wholesale Functions
Product details
- ISBN 9781138792340
- Weight: 612g
- Dimensions: 156 x 234mm
- Publication Date: 22 Aug 2014
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and international marketing, and the study of economic geography. The book focusses on the spatial patterns and processes in marketing, and the development conflicts occur in the marketing system, and how evolution and change in marketing systems is realised through the resolution of these conflicts. The major sectors and institutions in the marketing system are described and a detailed study is made of the ways they change and interact.
Multivolume collection by leading authors in the field
