A01=Kalman Applbaum
American Abundance
American Colony
Author_Kalman Applbaum
Bicycle Industry
business anthropology
Capitalist Marketing
capitalist provisioning
category
Category=JHBL
Category=JHM
Category=KC
Category=KJS
Commercial Environment
commodity
Commodity Magnet
Commodity Signs
concept
consumer behavior analysis
cultural practices in global marketing
Current Ceo
Diderot Unities
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
ethical consumption studies
Grape Juice
magnet
Marketing Concept
Marketing Imagination
Marketing Innovators
Marketing Rationality
marshall
Meaning Creation Process
moral history commerce
nystrom
paul
Philadelphia Store
product
Recent Publicity
Rim
Robinson Patman Act
Rural Swaziland
sahlins
Secularization Thesis
signs
Take Place
Welch's Grape Juice
Welch’s Grape Juice
Western affluence critique
Women's Lib Movement
Women’s Lib Movement
Young Man
Product details
- ISBN 9780415945448
- Weight: 540g
- Dimensions: 152 x 229mm
- Publication Date: 09 Oct 2003
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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Marketing has situated itself as an indispensable tool in today's business world-an unavoidable step in the process from production to consumption. This book is the first of its kind to map out the organizing principles and cultural logic of marketing, and trace the profession's ascent to global domination. Applbaum argues that marketing can be seen as a particular set of cultural practices that surfaced in reaction to the affluence of Western society, and not the answer to the call of inherent human needs and wants. In order to understand globalization, transnational corporations, and the spread of consumer culture, one must understand the logic of marketing.
