Home » Marketing Fashion Third Edition
Product Image

Marketing Fashion Third Edition

Harriet Posner
€46.99
Quantity:
In stock with our UK publisher. 14-28 days
Delivery/Collection within 10-20 working days
14 days return policy Shipping & Delivery
A01=Harriet Posner
Age Group_Uncategorized
Age Group_Uncategorized
AI
AR
Author_Harriet Posner
automatic-update
Category1=Non-Fiction
Category=AKT
Category=KJS
Category=KNDD
COP=United Kingdom
Delivery_Delivery within 10-20 working days
digital media
disruptive marketing
eq_art-fashion-photography
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
ethical fashion promotion
fashion in the metaverse
genderless fashion
global fashion weeks
Language_English
PA=Available
Price_€20 to €50
PS=Active
seasonless fashion
Social media
softlaunch
understanding customers
UX/UI
UXUI
virtual fashion shows
VR

Product details

  • ISBN 9781529420326
  • Weight: 921g
  • Dimensions: 190 x 256mm
  • Publication Date: 01 Aug 2024
  • Publisher: Quercus Publishing
  • Publication City/Country: GB
  • Product Form: Paperback
  • Language: English
Secure checkout Fast Shipping Easy returns
Description

Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity. The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.

For this third edition, examples drawn from a broad range of fashion, textile and retail have been updated to include more on social media and digital and emerging technologies, such as fashion in the metaverse. The updated text increases the focus on sustainability issues, while also tracing recent disruptions to traditional marketing frameworks such as degrowth. There are also more examples of global fashion weeks and brand collaborations. The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry.

Chapters:
Marketing Theory
The Fashion Market
Research & Planning
Understanding the Customer
Branding
Promotion
About Harriet Posner
Harriet Posner is a fashion educator, author and consultant with more than 40 years' experience in the fashion industry and 25 years in fashion education as a programme director and course leader. After graduating from Central Saint Martins, University of the Arts London, she established her own knitwear label selling in major stores worldwide and dressing celebrities including Madonna. She has worked as a fashion designer, retail buyer and international consultant in fashion marketing and branding.

More from this author