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Keith Ward

Marketing Finance

★★★★★
★★★★★
€49.99
A01=Keith Ward
Author_Keith Ward
business performance metrics
Category=KJMV1
Category=KJS
competitive environment analysis
Competitor Analysis Process
Corporate Centre
critical
CRITICAL SUCCESS FACTOR
DPP
Economic Performance Measures
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
factor
Financial Control Measures
financial strategy for marketers
insight
integrated planning control
investment evaluation techniques
key
Key Strategic Thrusts
Lucky Strike
Marketing Expenditure
Perceived Risk Profile
practical
profits
shareholder value creation
strategic
Strategic Investment Decisions
strategic management process
success
super
Super Profits
Sustainable Cost Advantage
thrusts
Tissue Mill
Total Shareholder Return
Tpm
Transfer Price
Transfer Pricing System
UK Plant
UK's Electronic
UK’s Electronic
USA Market
USA Stock Market
USA's Performance
USA’s Performance
Valuable Long Term Customers
Vice Versa

Product details

  • ISBN 9780750657709
  • Weight: 554g
  • Dimensions: 156 x 234mm
  • Publication Date: 04 Nov 2003
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
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Description

Building on the author's previous book, Financial Aspects of Marketing, Marketing Finance stresses the pivotal relationship between finance and strategy in the marketing process, and clearly demonstrates the techniques and calculations that are necessary to formulate a comprehensive plan.

Professor Ward also concentrates on how financial input in marketing can create shareholder value and demonstrates how to achieve the required integration of the finance function with marketing for the successful modern business.

Marketing Finance is backed up with a number of integrated industry examples and case studies to demonstrate the success and failure caused by the marketing finance interface.