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Mike Wright | Trevor Watkins

Marketing Financial Services

★★★★★
★★★★★
€179.80
A01=Mike Wright
A01=Trevor Watkins
act
AITC
Allied Irish Banks
Atm Card
Atm Network
Author_Mike Wright
Author_Trevor Watkins
BCG Matrix
building
Card Issuers
Category=KC
Category=KJMV7
Category=KJS
Collective Investment Schemes
Credit Card Market
Credit Card Product
customer relationship management
distribution channels banking
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
financial consumer behaviour
Investment Trusts
Leicester Building Society
mix
Mortgage Credit Directive
organizations
personal
Personal Investment Authority
Pre-paid Cards
pricing strategies finance
promotional techniques finance
Retail Financial Services
sector
service sector regulation
societies
society
strategic planning financial institutions
trust
UK Bank
UK Building Society
UK Division
UK Financial Service
UK Financial Service Sector
UK Insurance
UK Insurance Company
UK Insurance Industry
UK Regulatory Framework
unit
Unit Trust

Product details

  • ISBN 9781138150034
  • Weight: 453g
  • Dimensions: 189 x 246mm
  • Publication Date: 18 Aug 2016
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Description
Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added. Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers. There is also a tutor resource pack to accompany the case studies in this textbook.
About Mike Wright | Trevor Watkins
Christine Ennew, Trevor Watkins, Mike Wright