Marketing for Architects and Engineers
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A01=Brian Richardson
agenda
Architecture Centre
Author_Brian Richardson
Built Environment
built environment consultancy
Category=KJS
Cold Calling
composition
construction industry marketing
cultural
Danish Architectural Centre
design
Design Professionals
effort
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
future trends in design professions
Greiner's Model
Individual EU Member State
infrastructure
Marketing Agenda
Marketing Composition
Marketing Funnel
Marketing Information System
planning
PR Consultancy
PR Consultant
professional services marketing
professionals
Quantity Surveyors
Regional Construction Industry
Relationship Marketing
scenario
scenario analysis methods
Scenario Planning
Scenario Planning Methods
Scenario Planning Workshop
sectoral
Sectoral Infrastructure
strategic mapping techniques
Synthesis Factors
synthesis marketing strategy
TCP
Traditional Marketing Methods
UK Observation
Vertical Integration Strategy
Product details
- ISBN 9780419202905
- Weight: 453g
- Dimensions: 156 x 234mm
- Publication Date: 07 Nov 1996
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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Professional services marketing is a relatively new form of marketing that has been recogonized only since the late 1980s. Most of the attempts to write about marketing for professional services have been a regurgitation of the traditional marketing approach that has evolved since the 1960s and have concentrated on minor differences and adjustments. In many ways, what is needed is a fresh approach which takes into account the complex political, social, economic, legislative and cultural backdrop and provides a way for design professionals, such as architects and engineers, to look to the future. This book does just that.
