Marketing for the Developing Company (RLE Marketing)
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A01=John Winkler
advertising and promotion methods
Author_John Winkler
business market analysis
Category=KJS
Direct Mail
Distribution Divisions
Distributive Chaos
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
financial performance evaluation
Follow
Good Press Relations
Gross Profit
Jog
market research techniques
marketing
Marketing Policies
mass-marketing
Minor Promotions
Optimum Production Flow
pricing and product planning
Product Group Managers
Public Relations Activities
Purchasing Officers
Related Product Markets
RLE
Sales Contest
sales management strategies
Sales Promotion
Sales Promotion Activity
Sausage Rolls
Selling Operation
Settlement Discount
Shop Keeper
small business marketing practical guide
Spot Welding Guns
Table Top
Test Market
Product details
- ISBN 9781138792814
- Weight: 670g
- Dimensions: 156 x 234mm
- Publication Date: 22 Aug 2014
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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This book takes the reader through the underlying theory of marketing and applies it to the developing business. Research and analysis, testing and product planning follow, and lead on to more practical advice on small company sales organisation and control, advertising and promotion. Many practical examples of industrial and consumer goods marketing are given, and technical ‘jargon’ has deliberately been avoided to ensure a straightforward presentation of marketing facts.
