Marketing for the Mad (Wo)Men of Tomorrow
Regular price
€38.99
A01=Wim Vermeulen
Age Group_Uncategorized
Age Group_Uncategorized
Algorithms
Author_Wim Vermeulen
automatic-update
Brands
Businessstrategy
Category1=Non-Fiction
Category=KJS
COP=Belgium
Delivery_Delivery within 10-20 working days
Digitalworld
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Futuremarketing
Innovation
Language_English
Marketeers
Marketing
Marketingmethods
PA=Available
Price_€20 to €50
PS=Active
softlaunch
Women
Product details
- ISBN 9789401454117
- Weight: 370g
- Dimensions: 170 x 240mm
- Publication Date: 17 Jan 2019
- Publisher: Lannoo Publishers
- Publication City/Country: BE
- Product Form: Paperback
- Language: English
Secure
checkout
Fast Shipping
Easy returns
In an ever-changing digital world, marketeers might feel like they are constantly chasing an evolution they can't keep up with. And rightly so.
Tesla cars can warn us of accidents before they have happened. Amazon has drone delivery up and running. Consumers are getting ready to embrace virtual reality, augmented reality and chatbots. Where do we go from here?
To bridge the gap between the technology-addicted consumer and marketeers that are constantly chasing the facts, those marketeers can no longer rely on yesterday's solutions. This book offers an aid to finding new ways out of the slump and in centralising innovation in every marketing plan. Reviewing success stories and best practices forms an added dimension to this approach: by figuring out which methods worked in the past, why and how they worked, we can set out for even greater results - even in the ever-changing digital age.
Wim Vermeulen is Director of Strategy and Innovation at Dentsu Aegis Network. Wim is a highly sought-after speaker and visiting professor at Solvay Business School.
