Marketing for the Nonmarketing Executive
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A01=Norton Paley
Alternative Objectives
Author_Norton Paley
BCG Growth Share Matrix
Case Example
Category=KJS
Ceo's Office
Ceo’s Office
competitive analysis techniques
customer
Customer Relationship Management
customer segmentation
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Focus Group
force
GE Business Screen
General Electric Business Screen
Indirect Distribution
Life Cycle
Life Style Segmentation
Life Styles
logistics management
management
Marketing Plan
Mi
mix
Nonmarketing Executive
organizational change
plan
Product Life Cycle
Product Management Organization
promotion
relationship
Relationship Marketing
resource allocation models
sales
Sales Promotion
Sales Promotion Campaign
Sales Promotion Program
segment
Segmenting Markets
Short Term Marketing Plan
SMP
stakeholder engagement
strategic
strategic resource planning for executives
Tactical Marketing Plan
Product details
- ISBN 9781574442861
- Weight: 620g
- Dimensions: 156 x 234mm
- Publication Date: 29 Nov 2000
- Publisher: Taylor & Francis Inc
- Publication City/Country: US
- Product Form: Hardback
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What does a marketing-driven company stand for in the Internet age? As a nonmarketing executive, why should you give any attention to the subject? How would internalizing the fine points of the subject contribute to your effectiveness on the job? In the era of flat or e-business organizational structures, many executives and entrepreneurs suddenly discover they need to know more about marketing than they ever expected. If this sounds like you, Marketing for the Nonmarketing Executive: An Integrated Resource Management Guide for the 21st Century is the ideal resource.
This reference gives you comprehensive yet hands-on information about marketing management and competitive strategy in the Internet age. You will understand the various components of marketing, how they affect the entire organization, how to communicate and develop a better rapport with marketing professionals, and, more importantly, how to actively and effectively participate in marketing decisions. Marketing for the Nonmarketing Executive: An Integrated Resource Management Guide for the 21st Century teaches you how to think like a marketing strategist.
