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Paul Gibbs | Michael Knapp

Marketing Higher and Further Education

★★★★★
★★★★★
€142.99
111arket
A01=Michael Knapp
A01=Paul Gibbs
Ansoff Matrix
Attractive Sector
Author_Michael Knapp
Author_Paul Gibbs
Business Processes
Category=JN
Category=JNM
Category=JNP
Category=KJB
curriculum promotion techniques
customer
educational branding
Educational Marketing
Educational Material
Elite UK University
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Full Time MBA Programme
fundraising in education
Future Practices
growth
Higher Education Brands
Institution's Tuition
Institution's Web Site Offer
institutional positioning
Institution’s Tuition
Institution’s Web Site Offer
marketing strategy for academic institutions
MBA Programme
partnership development education
Pest
Pest Analysis
PR Plan
public
Public Relations Activities
rate
relations
Relationship Marketing Approach
relative
research
share
son
Stock Market Options
student recruitment strategies
Students Attending Community Colleges
Top Left Hand Box
UK Academic
UK Brand
UK Institution
UK Learning
Web Based Bulletin Boards

Product details

  • ISBN 9781138162464
  • Weight: 453g
  • Dimensions: 156 x 234mm
  • Publication Date: 27 Jan 2017
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Description
A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies.