A01=Leslie W. Rodger
advanced marketing management theory
advertising
Author_Leslie W. Rodger
Category=JB
Category=JHB
Category=JP
Category=KC
Category=KCA
Category=KCD
Category=KCF
Category=KCP
Category=NH
consumer behaviour analysis
development of marketing
economics
eq_bestseller
eq_business-finance-law
eq_history
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
functional marketing approach
market opportunity assessment
marketing
marketing and society
marketing economics
marketing in the economy
marketing information systems
product planning strategy
sales distribution channels
Product details
- ISBN 9781041155157
- Weight: 630g
- Dimensions: 156 x 234mm
- Publication Date: 21 Nov 2025
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
Secure
checkout
Fast Shipping
Easy returns
Marketing in a Competitive Economy (1965) is a scientific study of marketing in the Western world, taking as a starting point a competitive economy and freedom for consumers. As marketing moved from an exercise in profitably disposing of excess goods, to being primarily concerned with producing goods as a result of market opportunities, so the field became more complicated and in need of a comprehensive analysis and overview.
