Marketing in Food, Hospitality, Tourism and Events
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A01=Craig Hirst
A01=Richard Tresidder
Author_Craig Hirst
Author_Richard Tresidder
Category=KJS
Category=KNS
Category=KNSG
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Product details
- ISBN 9781906884222
- Dimensions: 189 x 246mm
- Publication Date: 31 May 2012
- Publisher: Goodfellow Publishers Limited
- Publication City/Country: GB
- Product Form: Paperback
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Marketing in Food, Hospitality, Tourism and Events: A Critical Approach provides a unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality Industries.
Targeted at final year undergraduate students and master's level post-graduate, it takes the reader through a logical and critical examination of key marketing debates, theories and approaches and encourages readers to explore their own thoughts, ideas and opinions. It analyses areas such as consumer behaviour, power relations, sustainability, ethics, power, and semiotics and offers a contemporary examination of these industry sectors with experiential aspects of marketing and productive consumption playing an important role throughout.
Centre for Tourism, Hospitality and Events Research the Sheffield Business School,Sheffield Hallam University, UK
