Marketing in Perspective (RLE Marketing)
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A01=Simon Majaro
advertising
Advertising Objectives
Author_Simon Majaro
Cash Flow Management
Category=KC
Category=KJS
Complex Industry
Defining Advertising Goals
Electric Shaver
eq_bestseller
eq_business-finance-law
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Ethical Drug
Firm's Market Share
Firm's Pricing Policy
Follow
Held
Integrate Marketing
Life Policies
marketing
Marketing Mix
Marketing Objectives
Marketing Performance
RAC
Sales Aid
Sic
Sic Classification
Size Sales Force
Standard Industrial Classification
Superb
Unique Selling Points
USPs
Vice Versa
Product details
- ISBN 9781138980471
- Weight: 453g
- Dimensions: 156 x 234mm
- Publication Date: 26 Nov 2015
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author applies a critical knowledge of modern theory and practice to pinpoint the crucial importance of three interrelated ingredients – productivity, integration and creativity, for success in an increasingly demanding and cost-effective environment. Each chapter reviews marketing concepts, theories and methods – both recent and well-established and each chapter can be read on its own in response to a specific problem. As well as an extensive bibliography, the volume contains useful case-studies.
Multivolume collection by leading authors in the field
