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Marketing in the 21st Century and Beyond

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Business Start-Ups
Business-to-Business Integrated Marketing
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Core Competence and the Value Proposition
Culture and International Marketing
Customer Service
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Global Value-Added Strategies
Market Feedback
Multi-Channel Marketing
Negotiating Customer and Company Relationships

Product details

  • ISBN 9781440828522
  • Weight: 560g
  • Dimensions: 162 x 236mm
  • Publication Date: 12 Nov 2012
  • Publisher: Bloomsbury Publishing Plc
  • Publication City/Country: US
  • Product Form: Hardback
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Description

This book comprehensively addresses the key facets of marketing strategy and provides cutting-edge direction for organizational success—all in a single volume.
Marketing in the 21st Century and Beyond: Timeless Strategies for Success contains invaluable information written by leading business experts, successful entrepreneurs, and recognized scholars. The book is organized around four key areas of marketing: company and customer relations, integrated marketing communications, interactive and multi-channel marketing, and global marketing.

Each of these broad categories is addressed in a manner that allows the reader to thoroughly explore the subject or hone in on a specific topic covered in the individual chapters. The work is particularly unique in its treatment of interactive marketing and social media. A valuable resource in its entirety or as a topical academic reference, this book is invaluable to business professionals of all levels and appropriate for an MBA-level course text.
About
Bruce D. Keillor, PhD, is professor of marketing and international business as well as director of the Williamson Center for International Business at Youngstown State University, Youngstown, OH.