Marketing in the 21st Century
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€100.99
A01=Henry Kyambalesa
Age Group_Uncategorized
Age Group_Uncategorized
Author_Henry Kyambalesa
automatic-update
Category1=Non-Fiction
Category=JB
Category=JF
Category=JHB
challenges
COP=United Kingdom
Country's Domestic Market
Cross-border Operations
Cultural Risk
Customer Hot Lines
Delivery_Pre-order
enabling environment
Environmental Issues
eq_bestseller
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
External Debt Problem
Foreign Target Market
Government Structure
Greater Competitive Pressures
Harsh Economic Conditions
High Cultural Risk
Language_English
marketing concepts
Marketing Executives
Marketing Mix
Marketing Operations
Marketing Unit
Meru
Organisation's Marketing Mix
PA=Temporarily unavailable
Potential Business Risks
Price_€50 to €100
Promotional Mix
PS=Active
Representative Union
Socio-economic Development
Socioeconomic Development
softlaunch
Solid Waste Pollution
Staffing Function
White Collar Personnel
Product details
- ISBN 9781138707726
- Weight: 780g
- Dimensions: 148 x 219mm
- Publication Date: 15 Nov 2017
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
- Language: English
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This title was first published in 2000: Designed to explore the emerging challenges for marketing executives and their organizations, as well as to survey the viable strategies for meeting these challenges. The book updates marketing concepts, terminologies and practices dictated by changes in social, economic, competitive and technological conditions. Additionally, the role governments need to play in order to create an enabling environment in which business institutions can provide goods and services at reasonable costs and prices is clearly spelt out.
