Marketing in the Tourism Industry (RLE Tourism)
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British Tourist Authority
Category=KNP
Category=S
comparative tourism industry studies
Destination Area
destination image analysis
English Tourist Board
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_sports-fitness
Fac Tory
Foreign Tour Operators
Generate Tourist Flows
Historic City Tourism
HMS Victory
hol
Hol Iday
iday
idua
Image Projection
impor
Inclusive Tour
informat
ion
ions
ivat
Languedoc Roussillon Region
mot
Mot Ivat Ions
operator
Pea Rce
Regional Tourist Boards
RLE
Sea Waters
Spanish Hotel Sector
Spanish Tourism Industry
tourism development planning
tourism economic impact
tourism management research
tourism marketing strategies
Tourist Destination Areas
Tourist Destination Images
Tourist Information Centres
travel consumer behaviour
Travel Receipts
UK Resort
West Germany
Product details
- ISBN 9780415751476
- Weight: 490g
- Dimensions: 174 x 246mm
- Publication Date: 10 Mar 2014
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated.
Multivolume collection by leading authors in the field
