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Marketing in Travel and Tourism

Mike Morgan | Ashok Ranchhod
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A01=Ashok Ranchhod
A01=Mike Morgan
Author_Ashok Ranchhod
Author_Mike Morgan
Category=KNSG
consumer motivation tourism
destination branding research
digital marketing strategies travel
eq_bestseller
eq_business-finance-law
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eq_isMigrated=2
eq_nobargain
eq_non-fiction
hospitality sector marketing
services marketing theory
strategic planning for tourism professionals
visitor economy analysis

Product details

  • ISBN 9780750686938
  • Weight: 1437g
  • Dimensions: 196 x 270mm
  • Publication Date: 20 Mar 2009
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
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Description

Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy.

Now in its fourth edition, and reprinted almost every year since 1988, each chapter of the book has been updated to include current evaluations of all the key developments in marketing, especially consumer centric marketing and the now focal role of the Internet in the marketing mix. The chapters on communicating with cutomers have been extensively rewritten to take account of e-marketing and related marketing developments in tourism that are pulled together in a forward looking Epilogue.

This fully revised edition includes:

  • Full colour interior with pedagogic features such as discussion questions and exercises to encourage further exploration of key areas
  • New material on the role of e-marketing, motivations and consumer behaviour
  • Five in-depth international case studies, including Tourism New Zealand and Agra Indian World Heritage Site, along with 17 mini cases to contextualise learning
  • A companion website for students and lecturers which includes PowerPoint slides and review questions to aid teaching and learning

Marketing in Travel and Tourism provides a truly international and comprehensive guide to marketing in the global travel industry, an indispensible text for all students and lecturers.
About Ashok Ranchhod | Mike Morgan
Victor T.C. Middleton, Independent Management Consultant; Visiting Professor, Oxford Brookes Univeristy and University of Central Lancashire, UK Alan Fyall, Reader in Tourism Management in the International Centre for Tourism & Hospitality Research and Deputy Dean Research and Enterprise in the School of Services Management, Bournmouth University, UK. Mike Morgan, Senior lecturer in Leisure and Tourism Marketing and program leader for MA European Tourism Management, Bournmouth University, UK. Ashok Ranchhod, BSc, MBA, PHd., Faculty Research Professor, Southampton Business School, UK, FCIM, Senior Examiner for the Strategic Marketing in Practice module and Visiting Professor at Napier University, Southampton University, University of Angers (France) and MICA (India).

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