Marketing Libraries in a Web 2.0 World
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B01=Dinesh Gupta
B01=Réjean Savard
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Category=GLF
Category=KJMV7
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Product details
- ISBN 9783110263312
- Weight: 392g
- Dimensions: 155 x 230mm
- Publication Date: 17 May 2011
- Publisher: De Gruyter
- Publication City/Country: DE
- Product Form: Hardback
- Language: English
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Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.
Réjean Savard, Université de Montréal, Quebec, Canada and Dinesh K. Gupta, Vardhaman Mahaveer Open University, Kota, India
