Marketing Library and Information Services II
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B01=Angels Massisimo
B01=Christie Koontz
B01=Dinesh K. Gupta
Category1=Non-Fiction
Category=KJS
COP=Germany
Delivery_Delivery within 10-20 working days
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eq_business-finance-law
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Language_English
Marketing
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Price_€100 and above
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Product details
- ISBN 9783110280869
- Weight: 840g
- Dimensions: 155 x 230mm
- Publication Date: 18 Jun 2013
- Publisher: De Gruyter
- Publication City/Country: DE
- Product Form: Hardback
- Language: English
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With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.
Dinesh K. Gupta, Vardhaman Mahaveer Open University, Kota, India; Christie Koontz, Florida State University, Florida, USA and Angels Massisimo, University of Barcelone, Spain
