Marketing Literature and Posthumous Legacies
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A01=Frederick H. White
A01=Yuri Leving
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Author_Frederick H. White
Author_Yuri Leving
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Category1=Non-Fiction
Category=DSB
Category=HBJD
Category=HBLW
Category=NHD
COP=United States
Cultural Studies
Delivery_Delivery within 10-20 working days
eq_bestseller
eq_biography-true-stories
eq_history
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Language_English
Literature
PA=Available
Price_€100 and above
PS=Active
Social and Cultural History
softlaunch
World History
World literature
Product details
- ISBN 9780739182604
- Weight: 585g
- Dimensions: 157 x 236mm
- Publication Date: 12 Sep 2013
- Publisher: Bloomsbury Publishing Plc
- Publication City/Country: US
- Product Form: Hardback
- Language: English
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Literature is not only about aesthetics, but also almost equally about economics. The successful marketing of an author and his literary works is more dependent on the activities of cultural merchants than on the particular words and phrases found in the author’s prose. Marketing Literature and Posthumous Legacies focuses on the creation of symbolic capital for the literary legacies of Leonid Andreev and Vladimir Nabokov that was eventually exchanged by cultural merchants for financial and ideological profit. Yuri Leving and Frederick H. White discuss the ways in which certain cultural merchants created symbolic meaning for these two authors through a process of collusion, consecration, and the marketing of tangible and intangible products that lead to some sort of transaction. The promotion and maintenance of posthumous legacies involves an intricate network of personal interests that drive the preservation of literary reputations.
Yuri Leving is professor and chair of the Department of Russian Studies at Dalhousie University.
Frederick H. White is the associate dean of the College of Humanities and Social Sciences at Utah Valley University.
